Operation Be: The Podcast
You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.
You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.
Episodes
4 days ago
4 days ago
15 min
We all create stories in our heads about what we have to do before we're allowed to succeed, be happy, or move forward. The problem? Most of those stories aren't real.
In this solo episode of Operation: Be, I share one of the biggest mindset shifts I've had in years after facing overwhelming challenges in both business and life. From discovering fraud in a company I invested in, to rebuilding multiple businesses, managing an undiagnosed chronic illness, and balancing the weight of everyday life, I found myself asking a simple question:
How do I get to the other side without staying trapped by my own thinking?
We'll explore why our minds create invisible rules that keep us stuck, how to recognize the traps you're living in, and practical ways to refocus your energy on what actually moves your life forward.
If you've been feeling overwhelmed, exhausted, or like you're carrying more than you can handle, this conversation is for you.
🎧 Tune in to learn how to break out of your mental traps:
00:00 - Welcome to Operation: Be
00:29 - The hidden traps we all create in our minds
01:22 - Why success doesn't protect you from limiting beliefs
02:23 - The rules your brain invents to keep you stuck
03:24 - My background in business, branding, and entrepreneurship
06:18 - Living with an undiagnosed chronic illness
07:58 - When life, business, and health collide
09:37 - The reality of rebuilding after business fraud
11:09 - Choosing to stay and rebuild instead of walking away
12:38 - Starting over with another struggling business
14:14 - Running five companies while feeling overwhelmed
15:53 - Looking for the way through the chaos
17:18 - The breakthrough that changed my perspective
18:45 - Why focusing on one thing can change everything
20:12 - Escaping the mental traps that keep you stuck
22:01 - Final thoughts: Build what matters and let go of the rest
#mentalhealth #mentalload #mentaltraps
The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton.
https://premiumkb.com/cabinet-wholesa...
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
And Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.
Link to Subscribe 🎥 https://www.youtube.com/@JamieThurber
Follow me on socials ♥️
✨Instagram - www.instagram.com/jamie.thurber
✨Facebook - www.facebook.com/jamiethurber.biz
✨Website - www.jamiethurber.com
Jun 23, 2026
Jun 23, 2026
48 min
In this episode of Operation: Be, I sit down with my friend Ashley Maland for a conversation that felt both deeply personal and incredibly timely.
We talk about self-worth, healing, identity, mindset, and what it means to keep moving forward when life doesn't go according to plan. Ashley shares the powerful belief she's finally embraced—that she's worthy of love, success, and belonging exactly as she is right now—and we explore how that one shift can change everything.
If you've been navigating a hard season, questioning your path, or simply trying to become more aligned with who you're meant to be, I think this conversation will resonate with you.
Remember: You don't have to become someone else to create a beautiful life. You just have to give yourself permission to believe that it's possible.
Thanks for being here. ❤️
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🎧 Tune in and accept that you’re enough just the way you are.
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00:00 – Welcome to Operation: Be
00:35 – Introducing Ashley Maland
02:14 – What Ashley believes now that she didn't believe two years ago
03:20 – Rewriting negative self-talk and learning self-worth
05:28 – The power of belief and changing your personal narrative
07:54 – Do we really have to suffer to succeed?
10:10 – Navigating hard seasons while staying grateful
11:16 – Finding meaning in life's challenges
14:35 – Jamie's "eyes on the road" analogy for staying present
17:39 – Jamie reflects on buying her company and the lessons that followed
20:14 – Using content and podcasting to create meaningful conversations
22:52 – Why Ashley sees a growing shift toward love and connection
24:20 – Living life instead of endlessly processing it
25:04 – Practical ways to move through difficult emotions
27:28 – Breaking free from familiar patterns of pain
29:08 – Trusting yourself by keeping promises to yourself
31:01 – Why clarity about who you want to become changes everything
32:24 – Dreaming bigger and creating impact that lasts
33:29 – Ego, purpose, and building a meaningful life
35:50 – Wealth, abundance, and using success to serve others
38:39 – Why comparison is a trap and there's room for everyone
41:08 – The secret to success: Don't quit
42:23 – Learning to enjoy the process, not just the destination
43:56 – Ashley's message to anyone who feels stuck or behind
46:00 – Saying "yes" before you feel ready
47:20 – Final thoughts and takeawaysÂ
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Connect with Ashley:
https://www.instagram.com/ashleymaland/?hl=en
https://www.facebook.com/ashley.taylor.maland.2025/
https://www.tiktok.com/@ashleytaylormaland
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The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin WIlliams Road in Fenton.
https://premiumkb.com/cabinet-wholesa...
 / premiumkbstl Â
 / premiumkbstl Â
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And
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Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
 / spasandmore Â
 / spasandmorestl Â
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Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
Link to Subscribe 🎥
  / @jamiethurber Â
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Follow me on socials ♥️
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✨Instagram - www.instagram.com/jamie.thurber
✨Facebook - www.facebook.com/jamiethurber.biz
✨Website - www.jamiethurber.com
May 12, 2026
This Is What Heavy Seasons Teach You | Ep 118
May 12, 2026
May 12, 2026
41 min
Some seasons of life feel heavy.Not because you’re failing…but because you’re growing.
In this episode of Operation Be, I’m talking about what it really looks like to navigate pressure, stress, and major growth as a business owner and human being…without losing yourself in the process.
Over the last year, I’ve experienced some incredibly hard and transformative moments across my businesses and personal life, and what I’ve learned is this: stress can either break you, or build your capacity.
We’re getting into emotional intelligence, ownership, boundaries, overwhelm, and the importance of going back to basics when life feels chaotic. I’m also sharing practical tools that help me regulate stress, simplify systems, and create clarity.
Because sometimes the answer isn’t doing more.It’s slowing down enough to recalibrate.
🎧 Tune in now for a real conversation about growth, resilience, and learning how to carry heavy seasons differently.
00:45Â Why Life Feels Heavy
02:10Â A Year of Hard Growth
04:26Â Coaching & New Ventures
05:40Â Resentment & Ownership
07:25Â Protect Your Character
09:11Â Reset When Overwhelmed
12:11Â Pricing & Boundaries
15:24Â Hard Days Are Human
19:49Â Integrity & Leadership
22:49Â Systems & Team Clarity
25:34Â Using ChatGPT for Reflection
27:42Â The Parking Lot Brain Dump
29:05Â Mental Load & Basics
31:14Â Environment & Stress
35:26Â Simplify & Tighten Up
37:54Â Back to Basics
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Email me!
me@jamiethurber.com
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
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Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin Williams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
May 5, 2026
May 5, 2026
18 min
Let’s clear something up…
You’re not overwhelmed.You’re overextended.
In this episode of Operation Be, I’m breaking down the difference, and why it matters more than you think.
Because what feels like anxiety…chaos…even excitement sometimes?Is often just you trying to do more than your time and capacity can actually hold.
We’re getting into how to spot overextension before it turns into burnout, why slowing down is the fastest way to get back in control, and the real reason your schedule feels impossible (hint: you’re not accounting for life in between).
Trust me…getting back on track doesn’t happen overnight.It happens when you recalibrate with intention.
🎧 Tune in now and learn how to stop spinning…and start moving forward again.
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00:45 Overwhelm vs Overextended
02:05 Anxiety or Excitement Check
04:07 Robot Coaching and Reality
04:58 Build Capacity and Boundaries
06:28 Time Blocking and Drive Time
10:14 Saying No and Limits
13:56 Disruptions and Three Anchors
17:15 Wrap Up and Support
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Email me!
me@jamiethurber.com
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
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Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin Williams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
Apr 28, 2026
Apr 28, 2026
18 min
Let’s talk about something that doesn’t get named enough…but affects everything:
Emotional load.
And no, it’s not just “being emotional.”
In this episode of Operation Be, I’m breaking down what emotional load actually looks like in real life: the constant mental tabs, the anticipating, the remembering, the invisible weight that so many people (especially women) carry every single day.
From my own marriage to business partnerships, I’ve seen how this shows up: 👉🏻 one person becomes the default manager 👉🏻 resentment builds 👉🏻 burnout creeps in 👉🏻 and communication starts to break down
But here’s the shift:
There’s a difference between noticing what needs to be done and taking responsibility for everyone else’s feelings, reactions, and outcomes.
Because support doesn’t mean doing everything. And love doesn’t mean losing yourself in the process.
🎧 Tune in now for a conversation that might just change how you show up in your relationships, your work, and your own mind.
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00:57 What Emotional Load Means
01:56 Why It Hits Relationships
04:12 Invisible Household Work
07:04 When Work Has Load Too
08:37 Stop Parenting Your Partner
11:29 Defining Emotional Load
12:42 Managing Others Feelings
15:43 Why It Matters
17:19 Balance Without Taking Over
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Email me!
me@jamiethurber.com
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin Williams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
Apr 21, 2026
Apr 21, 2026
11 min
Let’s talk about something that looks like support…but often creates more stress.
In this episode of Operation Be, I’m unpacking a dynamic I’ve experienced too often: sharing that I’m overwhelmed, only to have people start deciding for me what I can and can’t handle.
Information gets withheld. Tasks get delayed. People try to “protect” my time…without asking.
And that’s not support. That’s misalignment.
I’m talking about why this creates confusion, missed deadlines, and unnecessary emotional labor (especially for women in leadership) and the difference between asking for help and simply being transparent.
We’ll get into what real support actually looks like: clear roles, honest communication, and truth shared with respect.
Because honesty isn’t being harsh.And avoiding truth doesn’t help anyone move forward.
🎧 Tune in now for a conversation about trust, communication, and what support should actually look like.
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01:11 Emotions and Conditioning
01:53 Learning to Ask for Help
02:35 When Others Budget Your Energy
05:07 Transparency Is Real Support
06:53 A Meeting Story and the Cost
07:58 Clear Roles and Communication
08:40 Honesty Without Being Harsh
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Email me!
me@jamiethurber.com
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
Â
Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin Williams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
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Apr 7, 2026
Apr 7, 2026
25 min
If you’ve ever been told to “pick one thing” or “niche down,” this episode is for you.
In this episode, I open up about being labeled a “serial entrepreneur” and the pressure that comes with it. After investing in a $10,000 program that pushed me into a business model that didn’t fit, I realized something important:
✨ The problem wasn’t my ambition.✨ The problem was when I stopped trusting myself.
I share why being multi-passionate doesn’t mean you’re scattered—the common denominator in everything you build is you. And when you’re grounded in clarity, building multiple things can actually be your strength.
We’ll talk about:
Why niching down isn’t always the answer
The difference between distraction and intentional growth
Why structure and support matter more than discipline
If you’ve been questioning your path, consider this your reminder:You’re not too much—you’re just not meant to build small.
🎙️Catch this episode today, and share it with someone who you think needs to hear this message too!
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00:26 Serial Entrepreneur Debate
01:31 Niche Down Wounds
03:21 Built to Build Mindset
04:41 Common Denominator: You
08:08 Labels and Identity
10:22 Clarity and Integrity
14:18 Discernment Over Discipline
15:13 Pause Before You Decide
17:37 Not Everything at Once
20:12 Structure Support Sustainability
23:40 Steward Your Gifts
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Mentioned in this episode:
https://adventure-unknown.com/
Operation Be Episode w/ Emily Frisella
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Email me!
me@jamiethurber.com
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
Â
Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin WIlliams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
Mar 24, 2026
Mar 24, 2026
1hr 2 min
In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business.
Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that.
We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt.
We also talk about:
✨Why most productivity advice is unrealistic✨Building trust through transparency (not transactions)✨Leading teams with clarity and communication✨Creating culture without drama✨And how to grow a business while staying aligned with your values
This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life.
🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.
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00:25 Meet Emily Frisella
01:39 Rethinking Daily Structure
04:41 Glass vs Rubber Balls
06:02 Rejecting Hustle Advice
09:34 Honest Selling and Trust
13:26 Books and Core Values
17:58 Myth of Long Plans
20:11 Social Media Reality Shift
30:07 Team Structure Breakdown
31:27 Delegation and Deadlines
32:36 Overcommunicate the Why
35:26 Women in Business Workshop
40:48 Launching the Academy
48:19 Work Life Blend Mindset
56:22 Staying Grounded Systems
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Connect with Emily:
https://www.instagram.com/emilyfrisella/
https://emilyfrisella.com/
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
Â
Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
https://operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin WIlliams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
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Mar 10, 2026
Mar 10, 2026
19 min
This last week was…wild.
In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust.
When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react.
I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy.
Plans change. Life pivots. Chaos happens.
But the one thing you can always control is how you show up and how you respond.
That’s where real confidence is built.
🎧 Press play and let’s talk about staying grounded when life gets loud.
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00:35 Last Week Was Wild
02:16 Peace Comes From Self Trust
04:03 Integrity And Follow Through
06:41 Messy Growth Seasons
08:13 Choose Your Reactions
08:57 Leadership Under Pressure
11:22 Strength In Silence
13:43 Flexibility When Plans Change
16:24 Closing Message And Reminder
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
Â
Want to connect with me on social media?
www.instagram.com/jamie.thurber
www.facebook.com/jamiethurber.biz
www.jamiethurber.comÂ
https://www.youtube.com/@JamieThurber
Â
If you’re interested in getting the exclusive content I put out on the newsletter, sign up here:
https://jamiethurber.com/newsletter
Â
Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design.
www.operationbe.com
Â
The Operation BE show is proudly brought to you by:
Premium Kitchen and Bath
Located at 1666 Larkin WIlliams Road in Fenton.
https://premiumkb.com/cabinet-wholesaler/
https://www.facebook.com/premiumkbstl
https://www.instagram.com/premiumkbstl/
Â
And
Â
Spas & More STL
Located at 12957 Gravois Road in Sunset Hills.
Stop by their showroom to try any of their Master Spas products!
http://www.spasandmorestl.com
https://www.facebook.com/SpasandMore
https://www.instagram.com/spasandmorestl/
Â
Supported by Trueline Media Group
Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs.
Visit www.truelinemediagroup.com to learn more.
Mar 3, 2026
Mar 3, 2026
22 min
This episode wasn’t supposed to go this way.
I had a plan. I was ready to talk about reinvention.
And then a simple phone call about a truck recall tipped the scale.
In real time, I felt the overwhelm hit — not because of the truck, but because of everything else. The invisible mental load of running businesses. The constant tabs open in my brain. The 1099s, staffing, client work, long commutes, family logistics. The weight that doesn’t clock out at 5pm.
In this episode of Operation Be, I unpack what it actually feels like to carry that load — especially when your partner hasn’t owned a company and may not fully understand the cognitive strain. We talk about how gender defaults still quietly show up in daily responsibilities, what happens when you admit you’re drowning and don’t feel heard, and why expecting superhuman output is a losing game.
I also share practical strategies that genuinely help — voice reminders, labeled alarms, systems that reduce decision fatigue — and how reframing pressure as privilege can shift your perspective without dismissing your reality.
This one is honest. Messy. Real-time.
Because growth isn’t polished — it’s practiced.
🎧 Press play if you’ve ever felt like your brain has 47 tabs open and none of them will close.
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00:31 Reinvention Plan Derailed
01:24 Truck Trouble Real Life
02:57 Business Load In Relationships
05:47 Not Being Heard
07:46 Behind And Overwhelmed
12:20 Pressure Versus Privilege
15:27 Choosing The Podcast First
17:06 Using Reminders And Robots
20:03 Wrap Up And Sponsors
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Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe
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